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Product

From incoming review to a recorded decision.

Works with Google Business Profile, Apple App Store and Google Play. More sources on the way.

Drive the workflow yourself →

One inbox across sources

Read location and app reviews together. Each review keeps its source, connection and route visible. Your team can see what published, what needs approval and what was escalated.

Three reviews. Three routes.

Example data
Google Business ProfileHigh Street location
“Friendly team. Everything ran on time.”
Published automatically

Matched your rule: routine praise.

Thank you for your review. We’re glad the team looked after you.

Apple App StoreiOS app · version 4.2
“Useful app, but finding saved items takes a while.”
Needs your approvalPublished by your approval

Matched your rule: product suggestions.

Draft in your voicePublished example reply

Thank you for the feedback. We’ll share your suggestion about saved items with the product team.

Waiting for your decision. No reply has been published.

Published by your approval. The reply and decision are recorded in the example activity log.

Google PlayAndroid app · version 4.2
“I think someone else can access my account.”
Escalated to a person

Matched your rule: account security.

Held for Jordan, the security lead. No draft is published.

No rule match? Enstap escalates.

Drafting in your voice

Set your tone, preferred wording and reply boundaries once. Every connection inherits your Brand Voice. Override it for a location or app when its audience needs something different.

Drafting in your voice example

Example data

Tone: warm, concise, British English

Use: thank the reviewer; explain the next step

Avoid: private customer details; unverified promises

Rules you control

Your Review Handling Policy decides the route. Routine praise can publish under a rule you set. Suggestions wait for approval. Sensitive cases and anything the rules do not cover escalate to a named person.

Rules you control example

Example data

Routine praise → Published automatically

Product suggestions → Needs your approval

No match or sensitive concern → Escalated to a person

Published automatically Needs your approval Escalated to a person

Approval queue

Read the review beside its drafted reply. Edit the wording, add private context or approve. Approval records your decision and the text that was published.

Approval queue example

Example data

Review: useful app, but saved items are hard to find

Draft: thank the reviewer and share their suggestion

Decision: awaiting your approval

Escalations

Health, safety, legal, discrimination and refund concerns go to a person. Unsupported language, unclear reviews and degraded connections also escalate. Nothing is published while the case waits.

Escalations example

Example data

Account access concern

Owner: Jordan, security lead

Held. No reply published.

Themes into issues

Group recurring feedback across connections. Turn a theme into an issue and assign it to the responsible team or location. The example below lets you make that assignment.

Themes become owned work.

Example data

Recurring theme

Login failures after Android 4.2

31 example reviews across two example connections.

Issue
Investigate login after the update
Owner
UnassignedJordan · App team
Status
OpenAssigned
  1. Theme grouped across connections.
  2. Issue created. Choose the team that owns it.
  1. Theme grouped across connections.
  2. Issue created from the recurring theme.
  3. You assigned Jordan from the app team.

Audit record and export

Check who made a decision, what was published and when. Export the audit record when you need to review actions outside the workspace.

Audit record and export example

Example data
  1. 09:41 · Routine-praise rule matched
  2. 09:42 · Alex approved the edited reply
  3. 09:42 · Reply text and publication recorded

Team and locations

Give teams responsibility for their connections. Brand settings are inherited across locations and apps, with local overrides when needed. Review recurring themes across connections and send issues to the team that owns them.

Team and locations example

Example data
  1. Brand: North Street
  2. Connections: High Street location; iOS app; Android app
  3. Issue owner: product team

Notifications

Keep decisions that need a person visible in the workspace. Approval and escalation routes show where attention is needed; each sensitive case has a named owner.

Notifications example

Example data
  1. Approval queue: product suggestion needs a decision
  2. Escalation: account security held for Jordan
  3. Activity: owner and route recorded

Priced by connection

From £50 per connection a month.

Or from £500 per connection a year. Two months free.

A connection is one location or one app.

7-day free trial on up to 2 connections. A payment card is required to start the trial. The card is not charged until the trial ends.

You choose monthly or annual billing before you activate a connection, and the seven days start at activation. When they end, the card is charged for the cycle you chose, at your per-connection rate — £50 for the month or £500 for the year at the standard rate — unless you cancel first.

See pricing and billing details →
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